JAKE Cuenca lost millions without his even knowing it.

At ABS-CBN’s party during the ad congress, a gay bigwig of an ad agency approached Jake for a photo op. He wanted to size up Jake because he’s eyeing him to be an endorser for a bank. But Jake was so unfriendly that the honcho decided to scrap the actor from his planned campaign and look for someone else.

http://showbizandstyle.inquirer.net/entertainment/entertainment/view/20091206-240479/Jake-Cuenca-loses-endorsement-opportunity